Loyalty points and badges are common elements of gamification that have the potential to significantly impact the approach to land and tourism consumption. By incorporating these elements into the tourism experience, destinations can create a more engaging and interactive experience for tourists, leading to increased loyalty, repeat visits, and positive word-of-mouth promotion.
Loyalty points can be used to reward tourists for visiting multiple locations within a destination, booking through a specific travel agency or participating in certain activities. This can increase the likelihood of repeat visits and lead to a greater overall economic impact for the destination.
Badges can be used to acknowledge tourists’ achievements, such as visiting a certain number of locations, completing a scavenger hunt, or learning about a destination’s history, culture or environment. This can provide a sense of accomplishment for the tourists and encourage them to share their achievements with friends and family, promoting the destination through word-of-mouth.
Additionally, loyalty points and badges can be used as incentives for sustainable tourism practices. For example, destinations can offer extra points or badges for tourists who use environmentally friendly transportation or stay in eco-friendly accommodations. This can help promote sustainable tourism practices and reduce the negative impact of tourism on the environment.
In summary, the use of loyalty points and badges can create a more engaging and interactive experience for tourists, leading to increased loyalty, repeat visits and positive word-of-mouth promotion, it can also be used as an incentive for sustainable tourism practices, making the approach to land and tourism consumption more sustainable and responsible.
